Here are the top 5 Priorities you must consider while planning your small business marketing activities in 2023
5. Increasing customer Retention - Customer retention increases your ability to control your repeat
business, referral rates, and revenue levels. The importance of
customer retention pivots around the fact that repeat business
represents the most cost-efficient way to generate revenue.
The marketing investment required to attract a new lead and
convert them into a paying customer costs much more than it
takes to retain an existing customer. This is partly because current
customers are much more likely to buy from you. When a customer
has already purchased from you and already knows the value your
product delivers, they already trust you and they are predisposed
to buy from you again. In contrast, a new customer needs to be
persuaded that your brand is trustworthy and your product offers
value. This means that any steps you can take to improve customer
retention increase the efficiency of your marketing investment.
Customer retention promotes long-term loyalty, making the most
of your marketing dollar. Please follow the post and video on Three Customer
Retention Strategies to take a closer look into this topic.
4. Closing More Deals, or Getting the actual order with Payment and delivering on it - A…B…C… When we think of the abc’s, perhaps even more so than the popular sales
mantra “always be closing,” we think of getting back to the basics. Available stats indicate that increasingly the buyer’s journey is online
and occurs way before there is an actual connection with sales closure – as high
as 75%—but the buyer process will rarely if ever replace your sales
funnel. The buyer’s process or journey increasingly seems to overlap and run parallel
to the businesses' sales funnel. So you need to make every effort to
align the buyer’s exploratory journey with your sales cycle and communicate the
right message at the right time. Websites are the foundation where customers finally transact with the business, they come via many routes including several social media and offline channel. Marketers (or yourself if you are a budding entrepreneur would need to take on
more of the sales role in the early stages of the funnel with content
and education.
3. Increasing Brand Awareness - brands in the world are ranked by a wide variety of criteria, such as: -
awareness, monetary value, consumer affection, love appreciation, loyalty, etc. Brand awareness is one of the most commonly cited goals of marketers today, and therefore it is as always among the top three objectives of most marketeers. There are three strategic roles that help to build the brand. Marketers must use
social media to serve their brand building objectives. It can help the brand to: 1. build a relationship to become more trusted; 2. differentiate through an emotional connection to become more
remarkable and unmistakable; and 3. nurture loyal fans to become more essential. Brand awareness are created through advertising, promotion, selling, public
relations, and direct marketing. The company needs to communicate the values
of the brand and then reinforce brand associations to start the wheel of usage
and experience, and keep it turning. Through the combination of the stimulus of
consistent communications and satisfactory usage and experience, brand
awareness, confidence and brand equity are built. An up to date website which is interactive, coupled with a healthy does of social media exposure can help create this magic that elevates brands and draws validation seeking customers.
2. Increasing Customer Satisfaction - Customer satisfaction is the overall fulfillment of
customers’ expectations regarding purchased goods or services. Websites such as Yelp, TripAdvisor, and Urbanspoon were developed
so that people can share both their good and bad experiences with other potential guests. Remember it is all about perception. Does your restaurant present customers with opportunities to form happy and satisfied memories ? If yes, think of ways how you could improve these opportunities, and if no, then think about creating such opportunities. Having a website, gives customers assurance that your business is professionally run. Research suggests that customer who can not find a website for a restaurant i.e. the restaurant happens to be on social media but lacks an individual web presence will tend to impress new and existing customers less than establishments who maintain a good and up to date website where content is fresh, and is a living extension of the establishment online.
1. Generating more leads - Simply put, you must offer enough value to the market audience in exchange for contact information and thus convert the users into leads. Leads are only valuable if there are systems and a working sales process in place for their
nurturing. Permission
marketing (which we will discuss in detail in another article and video), using demand and lead generation techniques, and providing the potential customers
with valuable content that hooks them into the digital sales funnel. Below are some sales lead generation sources:
